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Landmarks clears painted parapet sign for Bottega Veneta at 58 Gansevoort
Summary
The commission approved a painted wall sign on the parapet of 58 Gansevoort Street after staff and the applicant presented historic photographs and master‑plan precedent in the Gansevoort Market Historic District; motion passed 8‑0.
The Landmarks Preservation Commission voted to grant a certificate of appropriateness for a painted parapet sign at 58 Gansevoort Street in the Gansevoort Market Historic District, finding historic precedent for painted commercial signage on the building’s parapet. Applicant representatives presented early‑20th‑century photographs showing painted tenant names and staff noted existing ghost signs on nearby buildings.
Anna Maria Torres, the architect for the tenant, said the proposal seeks to “put the logo in a light green on the parapet,” referencing the building’s historic use for painted signage. Commissioners evaluated placement, centering and scale; after a brief public comment period and recommendation from staff, the motion to approve moved and passed with an 8‑0 vote.
