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CVB approves $5,000 advertising grant for Fall Fest after Chamber presents attendance and advertising plan
Summary
The board approved a $5,000 CVV grant to the Denison Area Chamber of Commerce for Fall Fest advertising; the Chamber said the event draws an estimated 35,000–40,000 visitors and described radio and TV placements covered by the funds.
The City of Denison CVB Advisory Board approved a $5,000 advertising grant to support Falls Fest after hearing a presentation from the Denison Area Chamber of Commerce. The Chamber representative described the grant funds as covering advertising placements — radio, TV and streaming — and estimated the event's draw at "anywhere from 35 to 40,000 people downtown," citing police counts as the primary attendance source.
The presenter outlined expected costs for TV placement (about $1,500–$2,000 for some spots) and radio/streaming buys across regional stations; board members moved and seconded the grant, and the motion passed by voice vote. The Chamber representative said the funding has been used in prior years and credited the advertising with boosting vendor and retail performance during the event.
