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Council approves new merchandiser coolers for Tallgrass Liquor to expand single-can and RTD displays

Marshall City Council · August 10, 2026
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Summary

The council approved quotes to add three 72-inch merchandiser coolers at Tallgrass Liquor to increase cold single-can and ready-to-drink product space and support a market-style store layout.

The Marshall City Council approved quotes to purchase three 72-inch merchandiser coolers for Tallgrass Liquor to expand cold, single-can and ready-to-drink product displays. Manager Eric Luther described how the new coolers would be placed along the south wall to increase add-on sales and allow a market-style layout.

Luther told the council, "We would like to have 5 merchandisers that will, be along that, south wall that will be full of single cans, which are more profitable." The council moved to accept the quotes; the motion was made and seconded and the vote passed. The purchases will be integrated with the store's overall reset and merchandising plan and are expected to support the retail strategy Luther outlined in his annual report.