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Committee backs exploring reservation software and targeted marketing for parks and events
Summary
Staff proposed $4,000 for an online reservation system and members suggested funding search-engine optimization and tourism-based marketing from bed-tax revenue; staff agreed to follow up and to involve college marketing interns as a low-cost option.
Presenter told the committee the budget includes $4,000 for online reservation scheduling software (TownLab) to modernize registration and bookings. A committee member said it would be appropriate to consider using tourism bed-tax marketing funds and suggested search‑engine optimization and active social‑media advertising to attract visitors; another member noted campus interns could support marketing for a small stipend.
The committee agreed the city should modernize reservation systems to match how residents use technology and asked staff to provide a plan and cost‑benefit for using bed‑tax funds or partnerships for marketing. Presenter indicated the department has begun modest social‑media efforts and will provide follow‑up information on options and costs.
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