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Board approves smaller digital billboard on West Burley despite resident concerns about distraction and site upkeep
Summary
Lamar will replace a large static billboard at Burley and Appleton with a smaller digital face and reposition it on the parcel; neighbors cited safety and poor property maintenance but planners and Lamar said relocation, size reduction, brightness controls and a commitment to clean the site mitigate impacts. The board approved a 10‑year special use.
The Board of Zoning Appeals on July 30 approved Lamar’s proposal to replace an existing static billboard on West Burley Avenue with a smaller (300‑sq‑ft) digital sign, accepting company commitments to reduce the sign height, re‑angle the face away from residences, monitor brightness and help clean and pave the underused parcel.
Neighbors objected, citing traffic‑safety studies that link dynamic roadside signage to distraction and complaining that the site is currently an eyesore. Jennifer Evans, a neighbor who organized many of the objections, asked for assurance that the site be cleaned and maintained. Matthew Gilson for Lamar said the company would move the sign slightly to improve vehicle and pedestrian access, police brightness and rotate messages to avoid motion, and that the digital option would make advertising more accessible to small businesses. The board approved the request for a 10‑year term and included conditions in the hearing summary.
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