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District outlines recruitment tactics as drivers remain in short supply
Summary
Transportation staff described local recruitment efforts — social-media ads with businesses, testimonial ads, a wired "Blizzard review," and festival outreach — and detailed operational workarounds and inter-district agreements used when drivers are unavailable.
The transportation presenter told the board the department is "short staffed" and reviewed a variety of new recruitment strategies, including help-wanted A-frame signage at local businesses, Facebook posts via community partners, testimonial-driven advertisements, and a planned Blizzard review video series. Staff said word-of-mouth and existing employees remain the most reliable recruitment source while the district experiments with social-media outreach and public events.
On operations the presenter outlined contingency policies for sports trips and other extra runs: an athletics spreadsheet tracks upcoming needs, the district may swap or delay departure times, share rides between teams, and use inter-district agreements (North Collins billed the district when it provided a driver). Staff said canceling a bus is an absolute last resort when all other options are exhausted.
