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Communications director outlines survey gains, new attendance platform and ADA web‑accessibility deadline
Summary
Communications staff reported improved survey response rates, social media growth and roll‑out plans for a two‑way attendance platform. The department flagged a major compliance deadline: Department of Justice guidance requires web and app accessibility by 2027‑04‑26 for districts serving communities over 50,000.
The Jefferson County communications office presented a year‑end update Aug. 10, saying its outreach efforts produced higher survey participation and notable social‑media growth while flagging a large compliance task: bringing district websites, apps, videos and shared documents into conformity with Department of Justice guidance on web accessibility by April 26, 2027.
Communications lead S8 said the family engagement survey received 348 parent responses this year (up from 245), with responses from every school and improved trust metrics. "Our goal is that the source of truth for families is the app and is the website," S8 said. The department also reported 2,688 new social‑media followers and roughly 9.4 million views across platforms over the past year, with Instagram showing especially strong engagement among younger users.
On operations, S8 described a new Attendance Pro two‑way texting platform that will let families reply to attendance messages and upload documentation. On accessibility, S8 warned the board the DOJs Title II guidance requires captioning of videos and audit/remediation of sites and shared files; S8 said every board meeting will need captioning and many newsletters and PDFs must be rebuilt into accessible formats.
Board members pressed for survey methodology details and staff size; S8 confirmed the communications team currently has two staff members and that the survey used anonymous links sent via text and app. School‑level breakdowns were provided to principals, S8 said, and staff will train and provide resources to help schools meet accessibility requirements.
