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Committee backs full special‑events coordinator funding and partial Placer AI support
Summary
The LTAC recommended funding the city’s special events coordinator position and included $22,000 for Placer AI, while asking staff to ensure the tool is used and data shared with applicants.
The committee placed high priority on funding the special events coordinator position and accepted a staff recommendation to fully fund the role with LTAC dollars. Chair Gary McVay said the position helps "market and promote" events and that losing LTAC funding for it would be a setback for tourism.
Members debated whether to also fund Placer AI, a data tool for event metrics. Ashley Wolchak said a successful rollout requires staff resources: "I can be convinced... I just would like the guideline in place that there is more [support]," and members agreed funding Placer AI on the condition that the city commit staff time to provide initial data and training. The committee put $128,000 for the coordinator and $22,000 for Placer AI into the draft recommendations to forward to council.
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