Uplift trustees hear enrollment holding above target, staff flag conversion headwinds
Summary
Uplift staff reported roughly 23,000 scholars enrolled for 2025–26, said re-enrollment for 2026–27 is tracking ahead of last year, and outlined competitive pressures and a focus on retention and conversion to meet a DBS target of about 27,000.
Amanda (first name given in the meeting) told trustees the network has "about, just over 23,000 scholars currently enrolled," exceeding the stated target of roughly 22,800 for 2025–26.
She said re-enrollment for 2026–27 is tracking ahead of last year for current families, but that the network faces headwinds converting new-family offers into enrollments. Pressures cited included increased charter openings in 2024–25, growth of virtual schooling options, and intensified marketing by competitors.
To address conversion and retention, staff outlined a set of tactics: targeted family touchpoints, division-specific marketing content, live tours and "welcome to Uplift" days, and a heavier emphasis on retention as a primary lever to stabilize enrollment. Trustees asked campus‑level questions about whether new facilities (for example, stadium or field investments) had observable effects; staff said some campuses have seen significant increases tied to those investments but that effects vary by campus.
The board was asked to monitor conversion-rate trends through the summer and to expect updated re-enrollment numbers at follow-up meetings.
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