Council amends sign code to allow larger roadside electronic signs along I‑20 frontage
Summary
The council approved an amendment to the Unified Development Code to revise pole-sign provisions and changeable electronic message standards along Interstate 20 and frontage roads in commercial and industrial zones; the 10‑second message standard and right-of-way language were clarified.
Community Development Director Ed McCroy presented an amendment to Article 14 of the Unified Development Code updating permanent sign requirements and prohibited sign language for zones adjacent to Interstate 20 and frontage roads.
The changes primarily revise pole sign provisions and establish rules for changeable electronic variable-message signs in zoning districts EC1, EC2, C0, C1, C2 and I. McCroy said staff clarified the right‑of‑way language and set a 10‑second minimum interval for changeable messages; the council removed proposed monument-sign language from this amendment to address it as part of a larger UDC update.
Council approved Ordinance 799 unanimously after asking clarifying questions about timing and applicability to properties adjacent to the highway. Staff said the change is intended to create consistent standards for electronic messaging and larger highway-facing signs while retaining local controls.
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