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Developer proposes converting freeway billboard to digital to help close funding gap
Summary
Cobalt Partners proposed converting an existing freeway billboard near 101st/Oklahoma to a digital sign and said a conversion commitment of roughly $250,000 would contribute to closing a project funding gap.
As part of revenue planning for Lumis North, Cobalt discussed converting an existing static billboard at the freeway off-ramp (near 101st/Oklahoma) to a digital sign. The developer said the conversion would generate additional revenue and cited a roughly $250,000 commitment from that source to help close a funding gap for infrastructure.
The developer described measures to limit nuisance impacts — directional face orientation, nighttime dimming and use restrictions — and said the existing sign location is on an easement and clearly on freeway-adjacent property, not residential. Council members raised concerns about potential disturbance; developers said the sign location and design would be managed to minimize intrusion and that any conversion would come back for separate approvals if required.
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