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Bill would extend disclaimer and reporting requirements to paid influencer posts in campaigns
Summary
AB 11 30 would impose liability on paid social‑media posters and require campaigns to disclose when funds were used for influencer posts, building on recent statute to strengthen disclaimers and reporting under the Political Reform Act.
Assemblymember Berman presented AB 11 30 to require clearer disclosures for paid social‑media content in campaign contexts and to impose liability on both the person posting and the committee that paid them. The author said the bill would increase transparency for content that looks authentic but is effectively paid political advertising.
Lindsay Nicanno (Fair Political Practices Commission) testified the bill builds on prior reforms including SB 7678 and would authorize administrative enforcement and require committees to report more detail about funds used for social media posts. "As technology evolves, the methods for communicating with voters expand, and it's prudent to examine how the law should be updated to adapt to those changes," Nicanno said.
Committee members asked about legibility and font‑size concerns for disclaimers on platforms with limited display space; witnesses said existing law requires disclaimers to be "readily legible to an average viewer" and that the bill would likely prompt review of format specifics.
The committee recorded an affirmative vote to advance AB 11 30.
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