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Parkview committee outlines communications plan updates: videos, student involvement and consistent branding
Summary
Without a dedicated communications position, the Public Relations Committee identified next steps including short video communications, student-produced content, and consistent signature lines and logo guidance for staff and community organizations.
Committee members discussed updates to Parkview’s communications plan and steps to standardize the district’s name, logo and signature lines across staff and community groups. Members observed that broader education about the district logo — including use by youth sports and other groups — will be necessary to keep the brand consistent.
The committee acknowledged they no longer have a dedicated communications position as in the past and identified several near-term actions: "working to incorporate short video communications, working towards involving students in the production process, providing focus for social media to align with the upcoming strategic plan." Those items will be folded into a revised communications plan and reviewed by the committee.
The committee did not adopt formal branding rules at the meeting; instead members directed staff to return with concrete proposals and updated plan language for subsequent meetings.
