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Economic development director seeks $45,000 for dedicated website, marketing materials
Summary
Washington County's economic development director asked the board for $45,000 for a second-phase marketing push — including a dedicated prospecting website and professional print materials — arguing site selectors sometimes cannot find county information online.
The county’s economic development director requested $45,000 in the proposed FY 2015–16 budget to fund a dedicated prospecting website, professional print materials and content work by a consultant. The director said a recent site-selector inquiry surfaced a problem: outside firms sometimes cannot locate comprehensive economic-development information on county sites, potentially stalling prospecting opportunities.
The request was described as the second phase of a previously contracted ADI study and would fund content development and a standalone website optimized for prospecting. County staff said the consultant can help shape marketing content and that the project could be phased with staff doing some content updates in house; the board debated whether the request should be prioritized ahead of other needs and asked staff to provide a detailed split of consultant versus in‑house costs if the $45,000 is approved.
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