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Travel board backs 'Wall That Heals' request, explores town merchandise and a 2027 event

Town of Star Valley Ranch · January 27, 2026

Summary

Frank Bell said the Travel and Tourism Board is exploring town-branded merchandise ("the town would not make a profit but could use the items for promotion") and will consider grant requests including a likely $5,000 ask for the "The Wall That Heals" Vietnam memorial replica in July and a snowmobile gathering planned for 2027.

Frank Bell, chairman of the Travel and Tourism Board, told the Jan. 27 work session that the board is considering town-branded merchandise to promote Star Valley Ranch; he said the town would not make a profit but could use the items for promotion and noted accounting and inventory would require staff time.

Bell also reported two anticipated grant applications: a likely $5,000 request to support "The Wall That Heals," a traveling Vietnam Memorial replica scheduled for Afton in July, and a proposal for a snowmobile gathering event in 2027. The Travel and Tourism Board supports the Wall That Heals event and will provide recommendations when formal applications arrive.

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