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Parkview committee reviews communication resources, gains access to prior PR specialist's Canva templates
Summary
Committee members reviewed existing PR structures, including Board Policy 824 and a PR specialist job description. Amy Lewis reported access to the district Canva account and Dr. Galvin presented sample communication plans laid out by year, quarter, month and week; the committee discussed capacity and possible outside ownership of PR work.
During the Aug. 13 meeting, Dr. Shawn Galvin reviewed the district's current public-relations structures and resources and referenced Board Policy 824 and a job description for a PR specialist.
Amy Lewis reported she had gained access to the Canva account used by the previous PR specialist and that the district now has the templates and resources created under the prior role. Dr. Galvin presented sample communication plans he had prepared with outlines for annual, quarterly, monthly and weekly schedules to guide messaging and outreach.
Committee members said they have a clear sense of what should be done but expressed concern about staff capacity to carry out a comprehensive communications plan. The group discussed options for assigning ownership of PR work outside current staff and administration to ensure consistent prioritization and execution of the plan.
The committee did not adopt a communications plan at this meeting; members signaled that templates, sample plans and a discussion of ownership will be used to develop a formal plan for future consideration.
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