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Board allocates up to $15,000 for Donovan Group referendum support
Summary
With fewer than 80 days until the election, the Siren School District board approved spending up to $15,000 from community fund reserves for the Donovan Group to provide referendum communications, mailers and consulting, with printing/postage costs to be included in the plan.
Board members reviewed three packages from the Donovan Group for referendum communications — options ranged from consulting-only to full production. Staff described a tailored proposal that included consulting calls, two mailers, a short website, social-media help and a presentation deck; the estimated cost for a tailored package with mailers and limited consulting ranged between $12,000 and $14,000 depending on meeting frequency.
Discussion focused on scope and funding. Board members noted Fund 80 had approximately $12,000 set aside for referendum communications and discussed whether the district could handle design and distribution internally. The School Board President emphasized the timeline, saying, "We're less than 80 days till election," and urged the board to decide on a plan that ensures accurate information reaches voters.
After debate about cost and prior criticisms that outreach appeared biased in an earlier effort, a board member moved and the board approved spending "up to $15,000" for Donovan Group support, with details to be narrowed and staff to confirm exact printing and postage costs and package components. The board directed staff to return with final contract language and a schedule of deliverables.
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