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Council tables $75,000 HOT request from Marshall's campaign for more information

City Council (City of Midlothian) · August 25, 2026

Summary

Midlothian council tabled a $75,000 hotel‑occupancy‑tax match request for a six‑month awareness campaign from the Marshall's team after members raised concerns about scale of the ask and absence of applicant representatives; staff said state reporting rules and local oversight apply.

Council reviewed a $75,000 request from the Marshall's organization to match a proposed $150,000 advertising campaign intended to increase regional viewership and draw overnight visitors to Midlothian events. Staff said the application met Texas Department of Economic Development and Tourism Division requirements and that hotel‑motel funds are monitored by city finance staff with reporting obligations and invoices required within 60 days after expenditure.

Council members expressed hesitation about the scale of the request, questioned historical attendance and bed‑night impacts, and noted no applicant representative was present to answer questions. Several members recommended tabling the item so the applicant could appear at the next meeting; the council voted to table to Sept. 8.

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