Choose Smith County campaign rolls into conversion phase; new county job board launched
Summary
Colleen Eberle of Eberle Studios briefed commissioners on the Choose Smith County campaign's progress, describing year‑one foundation work and a year‑three focus on converting interest into hires; the Smith County job board launched in April.
Colleen Eberle of Eberle Studios reported to the commissioners on the Choose Smith County marketing campaign. Eberle summarized the campaign's development: year one established foundations; the campaign segments target audiences into "buckets" for outreach; and year three will emphasize conversion of interest to actual hires. Eberle said the campaign maintains a Facebook page and that a Smith County job board launched in April to centralize local employment listings.
Joan Nech, chair of the Workforce Recruitment Committee, described her role and explained Eberle Studios' hiring process for the campaign team. Commissioners received the presentation as an informational briefing; no action items or funding requests are recorded in the minutes.
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