Pasadena EDC selects SWA Group to lead entertainment-district master plan
Summary
The Pasadena Economic Development Corporation announced that SWA Group will lead a 4–5 month master-planning process for about 163 acres surrounding the Convention Center; the plan is described as a roadmap, not an authorization to build.
The Pasadena Economic Development Corporation told the City Council that SWA Group has been selected to prepare a master plan for the city's entertainment district area surrounding the Pasadena Convention Center.
Karina Tomlinson said that SWA and its consultant team will evaluate roughly "approximately 163 acres available for future development" to identify opportunities for public spaces, connectivity and private investment and that the process — expected to take 4 to 5 months — is focused on planning, not construction.
EDC representatives asked for community participation and promised to share avenues for public input as the plan progresses. City officials and EDC staff emphasized that completion of the master plan will serve as a roadmap for future decisions rather than as an automatic authorization to start construction or development.
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