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Choose Smith County presentation: year 3 focuses on conversion; job board launched in April
Summary
Colleen Eberle of Eberle Studios presented the Choose Smith County campaign's progress: year one built a foundation, year three targets conversion, the campaign uses audience 'buckets' and a Facebook page, and the Smith County job board launched in April.
Colleen Eberle of Eberle Studios presented an update on the Choose Smith County promotional campaign. Eberle said the campaign began with a foundation-building phase in year one, has identified audience 'buckets' for outreach via social media and local channels, and that year three is focused on converting interest into local hires and engagement. The minutes also note the campaign maintains a Facebook page and that a Smith County job board launched in April.
Joan Nech, identified in the minutes as chairman of the Workforce Recruitment Committee, described the committee's hiring process and the role it has taken in supporting the campaign. The commissioners received the presentation; no formal funding decisions or contract amendments were recorded in the minutes.
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