City of Brentwood - Communications Committee Meeting - July 16th, 2024

Brentwood Communications Committee · July 16, 2024

0:00/28m

28:03

0:00

5:00

10:00

15:00

20:00

28:03

Analytics overview and seasonal planning

Presentation

0:00 → 2:09(2m 9s)

Speaker 1 (presenter) explained how year-to-date, month-to-date and week-to-date metrics are being calculated and said year-to-date impressions and engagement have dropped while clicks have increased; they flagged growth in message volume and said they expect an uplift in engagement as Brentwood Days approaches and will prepare evergreen posts to cover slow periods.

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A Brentwood city communications committee reviewed recent social-media analytics, discussed promotion plans for Brentwood Days, and debated the results of a communications RFP; the committee recommended a single vendor as the preferred firm but deferred any decision on optional branding work and did not take a formal vote, directing staff to gather portfolio examples and return in August for a possible recommendation to the board in September.

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Transcript

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