City of Clearlake Marketing Meeting November 17, 2021

Clearlake Marketing Committee · November 17, 2021

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Origins of the marketing group and early projects

Presentation

8:07 → 9:28(1m 21s)

Speaker 1 summarized the committee's early work: a wildlife mural contest for children, a photo contest, and review of the city seal as part of a nascent rebranding effort to create an identity visitors would remember. Speaker 1 framed these as foundational steps toward attracting tourism and improving the city's image.

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Clearlake marketing committee discussed past branding efforts (murals, photo contests), coordination with county-level marketing, and a plan to create a digitized event playbook, identify event-ready parks and facilities, and pursue signage and grant opportunities to attract tourism and small business. Members agreed to return with a draft plan in January.

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Transcript

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