Visit Boerne Advisory Board

Boerne Tourism Board · October 9, 2025

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34:56

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34:56

The meeting begins with a mention of reggae music and a quorum being present.

0:00 → 0:34(35s)

Boerne tourism staff presented second-quarter performance metrics (April–June 2025), explained changes to DataFis methodology that raise reported trip counts, recommended tracking visitor days instead of trips, reviewed Hill Country Mile and 78006 spending footprints, highlighted advertising and influencer campaign results, and described upcoming events and partnerships. The board approved minutes and discussed staffing, internships and community programs.

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Transcript

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