City of Middleton Tourism Commission Mtg - 06.17.25

Middleton Tourism Commission · June 20, 2025

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46:39

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Call to order and approval of minutes

Motion

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Meeting called to order and members moved to approve the May 20 minutes; a motion was made, seconded and approved (ayes recorded).

Keywords:

Speakers:Unidentified Speaker (S1)Unidentified Speaker (S2)Unidentified Speaker (S3)

Actions:approve minutes

The Middleton Tourism Commission met June 17 to approve minutes and elect officers, approve several $5,000 destination partnership grants, hire DMO Pros for an organizational assessment that could lead to a strategic plan, and extend the Destination Madison agreement amid concerns about reporting and revenue share. Staff also reported hotel occupancy softness, upcoming budget work, and a likely vehicle purchase in 2026.

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