Moab Tourism Advisory Board Workshop 1.13.26 (MTAB)

Moab branding workshop / findings presentation · January 14, 2026

0:00/1:35

1:35:28

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20:00

40:00

1:00:00

1:20:00

1:35:28

Meeting start and project framing

Presentation

0:27 → 1:43(1m 16s)

Project lead (speaker 5) opened the session with a brief framing: this briefing presents phase‑1 findings to inform later brand positioning and creative work; the presentation will feed into phases 2 and 3. The team then turned the meeting over to the consultant team lead to present findings.

Keywords:

Speakers:Unidentified Speaker (presenter)

A consultant team presented findings from phase 1 of a multi‑phase branding project for Moab tourism, urging a shift from “bucket‑list” marketing to experience design focused on longer stays, guided and shoulder‑season visitation, and a new visual identity; the team outlined deliverables and next steps.

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Transcript

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