Moab Tourism Advisory Board (MTAB) Workshop 1.12.25 - Madden Media Plan

Grand County Commission · January 13, 2026

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Opening logistics and roll call

0:03 → 2:21(2m 18s)

Meeting participants check audio and confirm who is present; organizer confirms the workshop will begin and that Madden (Matt and Mia) will present. Speaker 2 frames the session as a workshop with extra time allocated for advertising review.

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Speakers:Unidentified Speaker 1Unidentified Speaker 2

Madden Media presented a mid-year review of the 2025 paid-media campaign for Moab and proposed a 2026 media plan (including $1.8M in paid media) and options for brand partnerships (Jeep/outside, Topo). Staff will send the media plan to the commission for approval.

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Transcript

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