Santa Rosa Tourism Business Improvement Area Advisory Board Special Meeting - January 29, 2026
Santa Rosa Tourism Business Improvement Area (SRTBIA) Advisory Board · February 3, 2026
Santa Rosa SRTBIA advisory board held a special meeting to review a proposed Ross Street activation pilot (weekend street closures and parking-lot activations), discuss next steps to implement the recently adopted SRTBIA 2025–2028 work plan (including a tourism strategic plan RFP), and announce the 2026 event support funding round.
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