Anniston City Council Work Session | 08/06/24

Anniston Economic Development Presentation · August 8, 2024

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Mobile data and trade-area mapping introduced

Presentation

1:41 → 3:42(2m 0s)

S1 (presenter) explained use of mobile data analytics to map where customers of the local Walmart live, saying the data is opt-in and used to identify primary and secondary trade areas for site selection and retail recruitment.

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A retail consultant presenting market analysis to Anniston staff described mobile-data trade-area mapping for a local Walmart, outlined retail and restaurant recruitment efforts, and discussed redevelopment prospects and hotel interest. The session focused on site selection, franchise outreach and project pacing amid higher construction costs and interest rates.

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Transcript

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