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Washington State Democratic Party 2024 Convention

Washington Democrats · June 22, 2024

Rachel Bitterkofer, a political strategist and author, spoke to Washington Democrats about shifting campaign messaging toward a single, repeatable wedge—framed as "freedom" and opposition to "MAGA extremism"—arguing that voters' low civic knowledge makes naming and repeating partisan contrasts an effective persuasion strategy. Her talk included examples from 2022 and a 20‑minute audience Q&A.

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