November 18, 2025 - Board Workshop 2

Duval County School Board · November 18, 2025

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Communications team reorganization and vision

Presentation

1:12 → 11:49(10m 38s)

Arwen Fitzgerald (new cabinet communications member) outlined a restructured communications team and six areas of focus — content creation, social media management, family engagement, community relations, media relations and reputation management — aimed at improving trust in the district and promoting the brand “Duval delivers.” She said the team will coordinate with schools, enrollment/marketing and parent leaders to amplify district work.

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Board members heard updates on the district communications strategy and a long-range facilities plan that would consolidate several elementary schools and redraw high-school boundaries; the superintendent will bring formal consolidation recommendations to a December vote.

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Transcript

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