Creating a Campaign: Marketing Strategy to Expand the Direct Care Workforce
Direct Care Workforce Strategy Center lab talk · July 7, 2026
A March 16, 2026 lab talk from the Direct Care Workforce Strategy Center presented WIS Caregiver Careers, a Wisconsin recruitment campaign offering free certified direct care professional training and a $500 bonus; presenters described brand strategy, bilingual materials, K–12 partnerships and campaign metrics.
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