Pacific NorthWest Economic Region Annual Summit

Pinmore Regional Tourism Conference - Session on Investment & Cross‑Border Tourism · July 21, 2026

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Opening remarks and industry scale

Presentation

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David Cowan (CEO, Butchart Gardens; co‑chair, Pinmore Regional Tourism Council) set the scene: tourism drives roughly 30% of Canada’s service exports and generates about $132.9 billion in economic activity, supporting roughly 2.1 million jobs; he framed the session as focused on unlocking investment to grow regional tourism and introduced the Pinmore dashboard presentation.

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Panel at the Pinmore Regional Tourism conference on investment, cross‑border trends and policy tools for the visitor economy; industry leaders presented a regional dashboard, warned of falling cross‑border travel and discussed tax and permitting measures to attract private investment.

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