Brawley

Brawley, California, situated in Imperial County within the Imperial Valley, is a city deeply rooted in agriculture and cattle industries. With a population of approximately 29,027 in 2026, Brawley serves as a central hub for the surrounding agricultural region. The city experiences hot summers, often exceeding 105°F (41°C), and mild winters, reflecting its location in the Colorado Desert. Agriculture is the backbone of Brawley's economy, supported by major employers such as Pioneers Memorial Hospital and other local businesses. The city is known for its significant cattle and feed industry and hosts the annual Cattle Call Rodeo, celebrating its ranching heritage. Efforts are underway to diversify the economy into sectors like renewable energy, particularly geothermal, due to the city's proximity to the Salton Sea, which holds vast geothermal resources. Brawley distinguishes itself with its historical roots in agriculture and its unique location below sea level. The city's layout features a diamond-shaped central plaza, adding to its distinctive character. Brawley's community is dedicated to its agricultural foundation while embracing innovation and cooperation for future growth.