City proposes $1 million for downtown parking technology and ambassador program

Sep 16, 2026

Staff proposed a $1 million multi-phase investment in downtown parking technology and one ambassador FTE to manage outreach and transition to enforcement, with coordination planned with municipal court and small-scale phased enforcement.

The full story

As part of the budget conversation, staff proposed investing $1,000,000 in downtown parking technology and an ambassador model to improve mobility and manage demand around the municipal parking garage. Finance Director Quan Wong described the first phase as outreach-focused: a limited-term city staff position would act as an ambassador to notify businesses and violators and provide education before full enforcement begins.

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