Committee advances ordinance to ban surveillance-based individualized retail pricing

Sep 22, 2026

The City Life Committee voted to send an ordinance to full council that would ban setting retail prices based on individual consumers' personal data and limit dynamic price changes; members debated whether loyalty-program discounts could be used to circumvent the ban.

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The City Life Committee voted Sept. 22 to refer to full City Council an ordinance that would bar retailers and third-party delivery providers from setting individualized retail prices based on consumers' personal data and would limit dynamic price changes to once per calendar day.

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