EDA notes first payment to Tulip Tree; staff shows Google Ads examples
Staff reported the EDA made its first payment to Tulip Tree for a marketing campaign that uses tracking code, remarketing and dynamic prospecting; members said they had already seen ads on personal devices.
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Executive Director (S2) told the board the EDA's first payment to Tulip Tree has been made and presented examples of Google Ads and targeting tools Tulip Tree will use to promote Zumbrota businesses and events.
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