Two Rivers reports $3,120 in two-day beach parking pilot revenue; staff projects $50k–$60k seasonally

Jul 13, 2026

Staff presented early results from a two-day paid-parking pilot at Nishota Beach: $3,120 collected, 312 paid transactions, 1.4 turnover per spot, $11.26 gross revenue per spot, $822 in wages; staff projected about $15,000 over a 10-day pilot and $50k–$60k annually if scaled.

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City staff provided a data snapshot of a two-day paid-parking pilot for Nishota Beach: total revenue for the weekend was $3,120—$1,560 each day—with 312 paid transactions and an average turnover of 1.4 vehicles per spot. Staff reported gross revenue per parking spot of $11.26 for the weekend and $822 in wages for three part-time employees, representing a roughly $3.80 revenue-to-wages ratio.

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