Developer Webb Elliott explains visibility and engineering rationale for Market at Gateway signs

Sep 24, 2026

Developer Webb Elliott described sign orientation, structural engineering plans and tenant interest for the Market at Gateway commercial portion, saying perpendicular pylon signs are necessary for visibility from FM 157 and that engineering specialists will ensure structures meet requirements.

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Webb Elliott, representing the commercial developer for Market at Gateway, presented the applicant's rationale for the proposed signage program and answered commissioners' questions about visibility and engineering. "My name is Webb Elliott with the developer on the commercial piece of this project," he began, later explaining that panels placed any lower than the freeway level "would not be visible," which is why sign panels are proposed at the heights shown in the application.

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