State sign requirement for Two Rivers trail may need survey evidence; DDA plans QR-code outreach
Staff told the DDA that state directional signage requires evidence of 10,000 annual visitors (majority from out of area). The board discussed QR-code surveys, using the city and DDA visitor pages and outreach at community events to gather data.
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Staff reported the state program that authorizes Pure Michigan directional signage lists a 10,000-visitor threshold, with a majority required to be from outside the local area. That threshold is currently difficult for Portland to document using available metrics. "They...sent us information back that they have a 10,000 visitor requirement and that the majority of those who utilize it be from out of the area," the Director said.
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