Driftless Wisconsin asks Vernon County to increase tourism support to $5,500
Driftless Wisconsin presented metrics—68,000 website visitors and 20,000 printed maps—and requested Vernon County increase its contribution from $2,000 to $5,500 to match Crawford County and underwrite staffing and marketing.
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Eric, representing Driftless Wisconsin, reviewed the organization's web and social metrics and urged the committee to increase Vernon County's contribution to match neighboring counties. He said the organization "reached 68,000 website visitors" over the reporting period and highlighted a 63% open rate on a 7,700‑person newsletter as evidence of reach.
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