City outlines mode‑shift problem statement and new multimodal count program

Sep 28, 2026

Mode‑shift coordinator Matt Lynch presented a partner‑developed problem statement on downtown capacity and previewed a multimodal counting program and MnDOT grant work. Staff asked council for direction on deliverables, prioritized projects and evidence needs.

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Matt Lynch, the city’s new mode‑shift coordinator, told council that partners worked together to define a transportation problem: Rochester is growing and the current ways most people reach downtown "do not scale with that growth," creating land constraints and competition for curb space. Lynch said the problem statement was co‑developed with multiple organizations (city departments, ROCOG, Rochester Public Schools, DMC, University of Minnesota Rochester and others) and is intended to guide coordinated TDM implementation rather than to impose driving restrictions.

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