Council approves DBA advertising contract after debate over targeting and data
Golden City Council adopted Resolution 3345 to contract with DBA Advertising as the city's agency of record for community marketing. Councilors pressed staff on geolocation data and the phrase "high value visitor profiles" before voting 6-1 to adopt the contract.
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Golden City Council voted 6-1 to adopt Resolution 3345, awarding a community marketing contract to DBA Advertising after several councilors questioned language on audience targeting and data use. City staff described the contract as part of a broader strategy combining destination marketing and stewardship to balance visitor demand with resident quality of life.
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