County outlines rebrand rollout and Elevate Vernon grant activity

Mar 5, 2026

Staff described a county rebrand launching March 31, interior and exterior signage plans, and ongoing small-business grant activity including Elevate Vernon awards and a March 16 community development grant application deadline.

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County staff briefed the committee on a countywide branding rollout with department head trainings in March, a public launch slated for March 31 and interior/exterior signage installations planned for April–May pending permitting (La Crosse sign company submitted a sign permit to the city of Viroqua). Staff said interior signage will be installed in the courthouse to help visitors navigate and that department heads will receive asset and visual‑use training.

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