Board recommends 20‑month billboard contract for RGV placement; transcript shows amount discrepancy
The board voted to recommend a 20‑month contract with Media Choice for digital billboards in the Rio Grande Valley. The staff packet listed a combined amount in the $147k range, but multiple board members read or corrected different figures during the motion; the motion carried.
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The Director of Marketing presented a proposed 20‑month contract with Media Choice for digital billboard placements in the Rio Grande Valley (locations listed as Far interchange, Far‑Edinburgh area and Weslaco). The packet presented monthly-impression estimates in the millions for individual sites and described multi‑slot digital placements.
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