Planning commission hears 'Riley coefficient' research to define Onancock's market area
Paul presented research applying the Riley coefficient to estimate the town's consumer draw area and proposed objectives to attract businesses and develop recreational and cultural assets as part of the comprehensive-plan update.
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Paul, a member of the planning commission's economic-development working group, told colleagues he had spent two weeks gathering academic and applied research to inform the town's strategy. He described the Riley coefficient — "there's something called a Riley index or a Riley coefficient" — as a way to estimate how far residents travel before choosing a larger nearby town and said the metric can help the commission understand Onancock's realistic market radius.
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