Visit Golden staff present budget baseline and RFPs for website, rebrand and guide
Staff told the board the community marketing fund baseline is roughly $715,000 based on last year and Q1, and presented plans for a website RFP, a rebrand and a new inspirational visitor guide; group-sales contractor and campaign buying are also included.
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Staff reported that the community marketing fund is driven by sales tax and vendor fees and that, based on last year and Q1 figures, "that number shook out to about $715,000." The marketing manager said staff will use that working figure as a baseline while preparing a first-year business plan and that any rollover from current-year funds requires city-council approval.
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