Board considers a 'rewards' app pilot to boost local spending; budget implications noted
A board member described a rewards-app pilot (Open Rewards) that would rebate a percentage of local purchases to users; upfront funding of $5,000–$10,000 was suggested, with staff and board discussing geomarking, excluding major chains and measuring ROI through live-app analytics.
The full story
A DDA member presented a vendor-proposed rewards app that would rebate spending in the DDA boundary to users as an incentive to shop locally. The presenter said communities of similar size are advised to seed the program with $5,000–$10,000 and noted examples from Englewood and Littleton. "For a community about our size... they recommend starting out with 5 to $10,000," the presenter said.
Sign up to keep reading.
Your free newsletter brings you what your city council, county, and school board discussed and decided.
Keep reading for free
Create a free account to finish this story and see the video, transcript and key details.
Continue with GoogleContinue with emailAlready have an account? Log in