Commission debates methods to verify event-driven overnight stays
Commissioners discussed incentives and technical methods — booking links, rate codes, post-event surveys and organizer-collected ZIP-code lists — to verify event-related room nights before awarding grants or sponsorships.
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The commission spent a substantial portion of the meeting discussing how to verify the number of overnight stays generated by events so grant awards and sponsorship decisions can be tied to measurable economic impact. Commissioners and the Engage Franklin representative agreed that hotel buy-in is essential and debated practical options: unique booking links or rate codes hotels create for events, incentivized booking (discounts or perks), post-event phone surveys and asking event organizers to collect ZIP codes during registration.
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