Ranch Events Complex seeks to boost co‑promoted events and close a 20% operating gap
Connor McGrath told the board the Ranch aims to increase co‑promoted event days (excluding Blue Arena) and to raise earned revenue that covers operating expenses; in 2025 earned revenue covered about 78% of expenses while a dedicated 0.15 sales‑and‑use tax fills the remainder — staff said the county plans options to sunset that tax by 2039.
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Connor McGrath, director of the Ranch Events Complex, described two KPIs: the number of ranch‑owned or co‑promoted event days (counting campus venues but excluding Blue Arena) and the percentage of operating expenses covered by earned revenue. McGrath said the Ranch had 8–10 ranch‑owned/co‑promoted event days in 2025 (excluding Blue Arena) and that earned revenue covered about 78% of operating expenses that year.
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